The Legendary One

I was watching a game a couple days ago on NBA TV (Mia vs. Clev) and they had a NBA Cares commercial about AIDs during the break.  Everything was fine until I saw the picture below.  I have no idea how they got in contact with this huge NBA Legend, let alone get him to do a TV appearance.

In case you haven't seen the great one play here is a link to quick video of his legendary days in the NBA.